Lightroom is, without a doubt, one of the most versatile, feature-rich, and exciting photo editing applications out there. Professionals and occasional users alike love its capabilities, and editing power. However, it can be quite time-consuming to get the results you want in a given time-frame. This can be particularly challenging for people who need very fast-turnaround times, such as photojournalists, who often need to edit photos and finalize shots very quickly from taking the picture to final publication.
Photo editing is also essential for influencers, photographers, brands, and others who use services such as Instagram for their traffic and to engage the audience. Keep reading to learn more about how to edit your photos in Lightroom like a pro, and scale your Instagram.
1) Use readymade presets
Thankfully, presetsonline.com was established to become a fantastic resource for Lightroom users looking for excellent presets to speed up their work. The website offers a wide selection of professionally-made presets, which you can either use as they are or tweak them to your preferences and needs.
2) Keep it consistent
When editing batch photos, adopt a consistent style or look, for example, going for a classy black and white tone or a distinctive tint. This idea offers many benefits. First and foremost, you’ll be able to save time, since you’ll start from the basic “ground” presets. In addition to that, you’ll also be able to create brand consistency. A brand portfolio or an Instagram page can look fantastic if there is an underlying visual theme holding your pictures together!
3) Develop a routine on Instagram
One of the key elements to success in Instagram is to develop a strong routine. Use a calendar or a scheduling app to plan your posts, and always make sure that you have plenty of edited photos, ready to be posted at a moment’s notice. This can be very important, especially if you are planning on scaling your account and appeal to a large audience.
4) Be social and engage with people
Great photos alone aren’t enough: you need to get yourself out there and truly interact with people. Remember that it is not just “media.” It is “social media!” Make sure that you don’t forget the social aspect of content creation, which is as important as ever in this day and age. On Instagram, you could take the time to like other people’s posts, look for like-minded people through hashtags that relate to what you do, and comment on other photos to spark a connection.
5) Don’t overdo it
When editing photos, keep in mind that “less is more,” most of the time. To much processing can make your photos unnatural and cheesy, almost like wearing way too much make up! Let the beauty of your images speak for itself, and use editing as a way to enhance the experience, instead of masking it all the way.
Get creative with a caption! They say that an image is worth more than a thousand words, and that’s true. However, a clever, fun, or cheeky caption can contextualize an image and add more appeal to it! Try to develop a habit of creating articulate, yet not overly lengthy caption to go with your shots. Don’t forget to include some hashtags and geo-location, which could help you find more relevant followers.